Digital Entrepreneurship in Tourism

The course is organized on-site by the Faculty of Management and Economics.


This course is designed for master’s degree-level students interested in exploring the intersection of digital technology and entrepreneurship in the tourism industry.

Course objectives

Upon completion of this course, students will be able to:

  1. Understand the concept of digital entrepreneurship in the context of the tourism industry and its importance for business growth.
  2. Identify and evaluate digital opportunities in the tourism sector.
  3. Develop and implement digital marketing strategies for tourism businesses.

Course Outcomes

By the end of the course, students will be able to:

  1. Identify and exploit digital opportunities in the tourism industry.
  2. Develop and implement a digital entrepreneurship plan for a tourism business.
  3. Design and execute digital marketing campaigns tailored to the tourism sector.

Course Structure

  1. Lectures (40% of the course)
  2. Case studies (30% of the course)
  3. Group discussions (10% of the course)
  4. Practical exercises (10% of the course)
  5. Group project (10% of the course)

Course Contents

  1. Introduction to digital entrepreneurship in tourism
  2. Digital marketing strategies for tourism businesses
  3. E-commerce and online booking systems
  4. Social media and content marketing for tourism
  5. Mobile applications and location-based services
  6. Big data and analytics in tourism
  7. Innovation and creativity in digital tourism entrepreneurship


  1. Participation in group discussions and exercises (25%)
  2. Individual assignments (25%)
  3. Group project presentation (25%)
  4. Final exam (25%)

*Students will be required to complete a group project that involves developing a digital entrepreneurship plan for a tourism business, which will be assessed as part of the final exam.




Sandeep Kumar Dey, Ph.D. from Tomas Bata University in Zlin
Mark Ratilla, Ph.D., (online) from Visayas State University, Philipines

Fee covers

course, accommodation, breakfasts and social events

Fee and deadlines

  • Early Bird: EUR 749; Deadline: 30 April 2024
  • Regular: EUR 799; Deadline: 31 May 2024