Consumer Behaviour and Branding

Organized by: Faculty of Management and Economics

3 ECTS credits

Subjects covered:

  • Concept and principles of branding
  • Consumers decision-making
  • Cross cultural consumer behaviour
  • World brands versus local brands
  • Global marketing opportunities

Fee (course, accommodation, breakfasts and events are included):

  • First round („early bird“): EUR 610 (deadline: 30 April 2018)
  • Second round: EUR 660 (deadline: 31 May 2018)

Guarantor: doc. Ing. Miloslava Chovancová, CSc.

Lecturer(s): doc. Ing. Miloslava Chovancová, CSc.