Organized by: Faculty of Management and Economics
3 ECTS credits
Subjects covered:
- Concept and principles of branding
- Consumers decision-making
- Cross cultural consumer behaviour
- World brands versus local brands
- Global marketing opportunities
Fee (course, accommodation, breakfasts and events are included):
- First round („early bird“): EUR 610 (deadline: 30 April 2018)
- Second round: EUR 660 (deadline: 31 May 2018)
Guarantor: doc. Ing. Miloslava Chovancová, CSc.
Lecturer(s): doc. Ing. Miloslava Chovancová, CSc.
